In keeping with the pioneering spirit of the BMW Group, the BMW brand has a long tradition of trailblazing developments. But with the BMW i brand the BMW Group has taken a particularly determined step into the future. BMW i can trace its roots back to 2007 and “Project i” – a DNA project that called into question the very foundations of decades of automobile manufacturing as well as the basic concept of the car itself, to clear the way for progress in new directions and define a future-proof mobility concept.
The world is in motion and we’re in motion too. Motion means change and change is exciting. More and more people across the globe are calling their own values into question and thinking about how they could live more aware lives.
At BMW i, this change in mindset has led to a new era in which, for the first time ever, vehicles are developed from the ground up with sustainable mobility in mind. In this context, the BMW i3 is more than a car. It is proof that responsibility and driving pleasure complement one another to perfection. It’s time to lead by example. And experience a new form of driving pleasure.
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